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Navigating the New Frontier

    How to Prepare your Business for the Digital Age

    March 4, 2021, from 12:00 – 1:30 pm, The Executives Association of San Francisco will host a discussion via Zoom with a panel of successful small business owners and marketing experts on how they are dealing with the digital age and reframing their thinking to promote their companies and engage with consumers.

    Topics to be discussed:

    1. Why internet search results are important. How to gain a presence and be found with Search Engine Optimization (SEO) & Search Engine Marketing (SEM). 
    2. How Social Media Marketing (SMM) can benefit your business. Know which platforms are best suited for your company and your objectives. 
    3. What the best practices are for staying connected with the consumer and successfully engaging and interacting. 

    The pandemic has had a significant impact on businesses and how they communicate with their customers and clients. It has changed the business landscape. As customers are staying indoors—and online—digital marketing strategies will be key to adapting to new consumer habits. 

    The speakers: 

    Todd Crawshaw is the founder and co-owner of Crawshaw Design, a full-service multimedia San Francisco Bay Area graphic design firm specializing in integrated brand marketing for print and the web. With nationally recognized clients and more than 35 years’ experience, the firm is versed in working with companies of all sizes, from individual proprietorships to major corporations and institutions in a variety of industries.

    Christie Kennett, CLU ChFC RICP. Over her 20 year association with State Farm, Christie has served in various roles, including Corporate Counsel, Director of Government Affairs, Agency Field Consultant, Sales Leader and now as the owner of her own local State Farm agency in San Francisco. Christie brings modern insights as a consumer and small business operator, cultivating a mix of digital strategies while continuing to build solid relationships with her customers and the community.

    Robert L. Sommers of San Francisco, California, is a sole practitioner, with more than 44 years experience as a practicing attorney. An international and domestic tax specialist, he has represented and advised numerous U.S. and foreign individuals and small companies on a variety of tax, business and estate planning matters since 1976. He is the author of several tax books, including Cryptocurrency Income Tax Planning, Failure to Disclose Foreign Financial Assets, Independent Contractor vs Employee Quagmire, and Pragmatic Asset Protection.

    If you are interested in attending this Zoom meeting presentation and are not a member of the Executives Association of San Francisco, contact our executive director, Charee Lord by email: or phone: 415.890.3460.

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